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fun with telemarketers
(Thursday 31st October 2002)

Telemarketers make use of a telescript - a guideline for a telephone conversation. This script creates an imbalance in the conversation between the marketer and the consumer. It is this imbalance, most of all, that makes telemarketing successful. The EGBG Counterscript attempts to redress that balance.
[via Jeff]

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Martin Spernau
© 1994-2003

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