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(Tuesday 2nd December 2003)

Amazon's books, CD's, DVD's, and videos work well because the content is what we call "Uniquely Identified." Users can easily search uniquely identified content because they know what they are looking for.

Another point for what I've been saying about 'keyword search... 's good as long as you know what you are searching for... and know how it is spelled...

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Martin Spernau
© 1994-2003

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