Traumwind - 150 infuences

John Battelle has a very inspirational post about word-of-mouth like marketing:

For any product you're selling, there is a unique set of roughly 150 such leaders, each of whom you can and should get to know personally.

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Studies seem to show that there are about 150 infuencial people (leaders) in a given market for a product that can effectivly carry the word about any given product...

So if one gets these key players to 'take a look' and gets them involved with the product, they will form a critical mass of people talking about the product...

So maybe it would be well worthwhile to write up a set of 'contacts' and note down in what fields these are influencial. Actually far more worthwhile than constructing a FOAF file, which right away has more use for others than for oneself. But this contact list could very well later on be externalized with FOAF and expanded/merged with those of others...

[ by Martin>] [permalink] [similar entries]

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Big things to come (TM) 30th Dez 2002

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